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  There is a growing interest in using external blogs to market schools. This is in addition to the school’s own blogs on the school's website.
  
  The external blog site could be used for three main reasons:
  
  * these increase traffic to your School website through the links you include in the general blog template you create, and also in the blog posts you write, which are directed to your School’s website
  * these assist with your website’s SEO (Search Engine Optimization) as each point (links, as per above) back to your School website assists the SEO
  * in most cases these external blogs are free of charge.
  (Costs are optional depending on your usage and blog complexities and on the Blog provider. In most cases you can easily do this free of charge.)
  
  Good examples of these external blogs are provided by Blogger and WordPress.
  
  The new e-book School Marketing Manual for the Digital Age (3rd ed) will include examples of both the Blogs and Blogs Posts for Blogger. There is also information to start the development of Blogger and WordPress blogs.
  
  Also included are domain listings for other popular external blog sites.
  
  External blog usage for school marketing is supported by Bryan Foster author of the School Marketing Manual for the Digital Age (3rd ed).