Sunday, February 28, 2010
Saturday, February 27, 2010
80% More Pages in New 3rd Edition of School Marketing Manual
80% More Pages in New 3rd Edition of School Marketing Manual
Friday, February 26, 2010
Making an Index in Word 2007 Solution to Heavy Editing
When using a large document with over 50 000 words, heavy editing of the text and Index caused a problem with the Index.
I tried to eliminate various topics and page numbers from the Index, however when I either updated the Index or added more topics to the Index, all the topics which I thought I had eliminated reappeared.
I realize that there is a way to delete specific topics laboriously from each page from the Index ( see Windows , http://office.microsoft.com/en-us/word/HP012264991033.aspx#4 ) but this is quite involved and beyond most writers scope when dealing with major editing.
To solve the problem of the reader not having to see these old unwanted topics in the Index, all I did was delete from the Index the unwanted topics and / or page numbers and save the doc as is. Careful not to update or add to the Index! When it was published these unwanted details didn't appear in the Index. True they were still there in the background unseen, but weren't visible to the reader, hence causing no confusion.
The text to which I refer is the School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.
Solving the problem of the reader having to see all the old unwanted Index topics and / or numbers, save time by not laboriously deleting individual topics and / or pages from the Index, as per Windows suggestions above, just delete from the Index and save the doc – but don't update the Index at the final stage – suggests Bryan Foster.
Thursday, February 25, 2010
Sunday, February 21, 2010
Wednesday, February 10, 2010
Monday, February 8, 2010
There is a growing interest in using external blogs to market schools. This is in addition to the school’s own blogs on the school's website.
The external blog site could be used for three main reasons:
* these increase traffic to your School website through the links you include in the general blog template you create, and also in the blog posts you write, which are directed to your School’s website
* these assist with your website’s SEO (Search Engine Optimization) as each point (links, as per above) back to your School website assists the SEO
* in most cases these external blogs are free of charge.
(Costs are optional depending on your usage and blog complexities and on the Blog provider. In most cases you can easily do this free of charge.)
Good examples of these external blogs are provided by Blogger and WordPress.
The new e-book School Marketing Manual for the Digital Age (3rd ed) will include examples of both the Blogs and Blogs Posts for Blogger. There is also information to start the development of Blogger and WordPress blogs.
Also included are domain listings for other popular external blog sites.
External blog usage for school marketing is supported by Bryan Foster author of the School Marketing Manual for the Digital Age (3rd ed).
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