Schools Need Blogs for Effective School Marketing

Blogs - Blogs are becoming a very popular form of interactive, digital communication by internet users and are now necessary for schools and their school marketing plans. Content may be brief or extensive.

Explained

Blogs are used to allow interaction between the website’s administrator/s and the website’s visitors.

Schools could benefit considerably through the effective use of Blogs. These are ideal avenues to promote your school and the various messages you wish to place in the public or private domain.

These days so many people wish to be valued through their involvement and feedback - blogs are one highly regarded avenue for them to achieve this.

Blog Posts

The website’s / blog’s administrators write a Blog Post (comment, information, news, challenge, etc.) and publish this to their website’s blog page. Blog Posts may also include photos, videos, audios and other graphic presentations.

The visitor to your website’s blog page would then have the option to comment on your blog post’s content.

Blog Posts may be of any length and literary style depending on the target audience. However, in most cases, brevity is the norm in these days of mass communication overload. Think newspaper article lengths for most blog posts. As a general guide I work on 200-300 words per blog post. 300 words is often quoted for a good SEO.

You need to make sure that the administrator has the option to accept or reject all comments posted in response to the blog post. If the blog post is available to the public, you need to be prepared to receive all sorts of comments, including spam (mainly advertising links). Unsuitable comments would then be deleted.

Two Major Blog Uses for Schools

School Marketers could use blogs in two primary ways:

• School website Blog
• External Blog sites, which you would point (link) back to your school website.

The DETAIL

For more detail showing how necessary schools need school blogs and school marketing blogs, check out the e-book: School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.